Read Kindly's press release as shown on Financial Post

A new standard of support for family care

Kindly is an employer-provided elder care benefit that helps employees navigate caregiving for aging loved ones with confidence, clarity, and real human support.

Trusted by Canada's leading employers

Trusted by Canada's leading employers

Hear from our partners

Why leading companies choose Kindly

Supporting employees through aging, family care, and life's most complex moments

1 in 4

working-age Canadians combine paid work with unpaid caregiving

3–6

hours per week lost by working caregivers managing appointments and coordination

70%+

of working caregivers report increased stress, anxiety, or burnout

50%+

of caregivers adjust work hours, take leave, or consider role changes due to care responsibilities

The missing layer in your benefits ecosystem

Personalized guidance at every step

Purpose-built for today's workforce

Confidence for managers and people leaders

Case Studies

Trusted by market leaders to deliver life-changing impact at scale

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Closing the gap on a forgotten life stage

Wealthsimple

Setting a new standard for how employers support employees caring for family

Flipp

Taking care of employees so they can take care of business

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Case Study

Wealthsimple

Case Study

Flipp

Case Study

Inovia Capital

Case Study

Wendy

Case Study

Good business outcomes, meaningful human impact

13.4M

Canadians provide unpaid care while balancing work and family life

20+

hours per week of unpaid care provided by employed caregivers

$1.3B

annual estimated productivity loss for Canadian employers from caregiving-related absenteeism

8–9

workdays per year missed by employed caregivers due to caregiving responsibilities

Support across every stage of aging and care

Kindly helps families align on goals, roles, and expectations early - including personalized care planning, financial and legal readiness, and family alignment - so decisions don't have to be made under pressure.

Support across every stage of aging and care

Navigate living and care options with confidence

Steady guidance when health needs escalate

Trusted support as circumstances evolve

Supporting families through life's most complex care moments

Kindly helps employers support employees navigating aging and family care by providing trusted guidance, coordinated care navigation, and a consistent point of support over time.