“Kindly gave us the fastest path to the care we needed.”
About Wendy
Wendy Salisko is a business operator and advisor with over 22 years of experience in the consumer space. She is also a mother to a two and a half year old and the daughter of parents in their late seventies whose health has been rapidly declining.
She describes her life as "the messy middle."
Building a business.
Raising a young family.
Supporting aging parents.
All at the same time.
The Challenge
Navigating eldercare without a roadmap
When her parents' health began to decline quickly, Wendy and her sister found themselves in unfamiliar territory.
“It's almost like you have to become your own expert overnight.”
They needed to understand:
All while managing work, parenting, and everyday life.
The public system felt slow and overwhelmed. Appointments could take months. Conditions were changing in weeks.
“In two months, we saw their situation shift dramatically. But the system doesn't move that quickly.”
The result was exhausting.
“There were a lot of dead ends. A lot of frustration. And moments where we just felt paralyzed.”
Finding Support
A trusted partner with expert guidance
What Wendy was looking for was not just information. She needed a trusted guide.
“When you're looking for someone in this space, you need a trusted partner. Someone who understands the complexity without you having to explain everything.”
After her first call with a Kindly Care Expert, she felt immediate relief.
Within an hour, her coordinator understood the full picture and began outlining concrete next steps.
“I very quickly said, here's where I need help. And that's where Kindly came in and said, we can take it from here.”
Instead of navigating alone, Wendy now had:
What could have taken months was delivered in about a week and a half.
“It was the fastest path to the care we needed.”
The Impact
A faster, personalized path to care
The biggest shift was not just operational. It was emotional.
“I never felt like I had to educate the expert. They spoke from experience. From having seen similar cases. From knowing what works.”
Instead of chasing scattered information and hitting roadblocks, Wendy and her sister were able to make informed decisions with confidence.
“My time is valuable. I would rather someone navigate me quicker than me trying to dig in and do it myself.”
Kindly provided more than coordination. It provided clarity. Assurance. A proven path forward.
“Kindly really changed how we got the care we needed. It was an all in one solution that was trusted, expert led, and delivered everything in a faster, more assured way.”
Looking Ahead
Wendy has already recommended Kindly to other family members and peers who are beginning their own caregiving journeys.
“So many families just don't know what to do. They become paralyzed because they don't see a clear path forward.”
Wendy's hope is that more families plan earlier and have these conversations before urgency sets in.
Because when aging accelerates, time matters. And no family should have to figure it out alone.