Why Wealthsimple Sought a Better Way
As Wealthsimple continues to grow, so does the diversity of life stages across its workforce. An increasing number of employees are balancing demanding roles at work while supporting aging parents, navigating health events, coordinating care, or planning for long-term family needs.
These moments are often emotionally complex, time-intensive, and unfamiliar. Employees aren't just looking for information, they're looking for clarity, reassurance, and trusted guidance during periods of uncertainty. Wealthsimple recognized an opportunity to support employees beyond traditional benefits, in a way that reflects the company's people-first culture.
Partnering with Kindly to Provide Human, Expert-Led Support
Wealthsimple partnered with Kindly to offer employees access to licensed Care Experts and personalized family care navigation, covered as part of their benefits. Through Kindly, employees can book one-on-one sessions with experienced professionals who help them make sense of complex situations, from early planning conversations to urgent health events and evolving care needs.
Kindly's approach combines human expertise with practical guidance, helping employees move forward with confidence rather than feeling overwhelmed or alone.
Supporting Employees Through Real-Life Moments That Matter
With Kindly, Wealthsimple employees receive support across a wide range of caregiving and aging-related needs, including:
- Navigating sudden health events or hospital discharges
- Exploring living and care options for aging parents
- Understanding costs, funding considerations, and next steps
- Planning ahead for complex or long-term care situations
- Getting clear, actionable guidance during emotionally charged decisions
Rather than a one-time interaction, employees can return for ongoing support as their family situations evolve.
Impact on Employees
While each caregiving journey is different, early impact has been consistent across employee experiences - with Kindly seeing an average NPS of 9.8 out of 10 across all care sessions to date:
- Reduced emotional burden during already stressful moments
- Clearer paths forward when facing complex or unfamiliar care decisions
- Increased confidence and peace of mind, knowing expert support is readily available
- Less time spent searching, second-guessing, or navigating alone
Employees have described the experience in their own words:
- "Excellent session. Our coordinator clearly knew what she was talking about. What a relief to have help with this difficult process."
- "Talking to her saved me a lot of time and anxiety - she gave me the lay of the land, helped me understand practical next steps, and shared links that cut through the noise."
"At Wealthsimple, we believe the best support meets people where they actually are - not just at work, but in life. An increasing number of our employees are quietly managing the complexity of caring for aging parents while trying to show up fully in their roles. Partnering with Kindly gave us a way to offer something meaningful: access to licensed experts who bring clarity, compassion, and a real plan to what can feel like an overwhelming and unfamiliar situation. The response from employees has reinforced that this is exactly the kind of support that matters."
-- Diana McLachlan, Chief People Officer, Wealthsimple
Why This Matters
By partnering with Kindly, Wealthsimple is helping set a new standard for how Canadian employers support employees through aging and family care, recognizing that meaningful support requires both expertise and empathy.
